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BA Global Business and Public Engagement

Where creativity meets strategy

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Are you ready to turn creativity into a career?

Our Global Business and Public Engagement degree is designed for bold thinkers who want to shape brands, connect with audiences, and make an impact worldwide. This program blends creativity with business management to help you master the art of influencing consumers, growing brands, and communicating across cultures.

You'll learn

  • High-impact digital strategies
  • Innovative branding methods
  • Engaging content creation tactics that drive engagement

You'll be ready to launch an exicting career in:

  • Marketing
  • Social media management
  • Digital marketing
  • Product management
  • Brand management
  • Public relations

The curriculum

Course Requirements
Course Electives (Any 3)
BUS 115 Media Literacy BUS 306 Negotiation and Argumentation
BUS 303 Public Relations BUS 308 Web Design
BUS 317 Rhetoric and Social Change BUS 312 Global Multimedia Productions
BUS 320 Strategic Communication BUS 325 Graphic Design and Illustration
BUS 330 Organizational Communication BUS 327 Social Media Management
BUS 370 Foundations of Leadership BUS 403 Marketing Communication
BUS 407 Brand Management BUS 404 New Product Development
BUS 416 Business Research Methods
Business Management Core
Liberal Arts Core
ACC 209 Financial Accounting ART 100 Arts and Culture
BUS 102 Business and Its Environment ENG 113 Written Composition
BUS 200 Marketing ENG 114 Academic Writing
BUS 206 Management Theory and Behavior HIS 123 History of World Civilizations
BUS 360 Business Finance IDS 100 First Year Seminar
ECO 202 Principles of Economics LTH 101 Lithuanian I
MTH 102 Quantitative Reasoning
NAS 100 Introduction to Natural Sciences
PSY 121 Interpersonal Communication
BIB 200 Biblical Literature I
BIB 201 Biblical Literature II
COM 263 Public Speaking
CST 304 Conflict Transformation & Civil Engagement
PHI 341 Worldview and Christian Faith
PHI 435 Ethics

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